Looking at how online content has transformed modern-day media

Looking at how online content has transformed modern-day media

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This article explores how the media landscape has shifted over the past couple of years.

In the digital media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online habits. Each social media platform uses its own automated system to suggest new content and recommend product that will interest the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be helpful, it can confine the areas of media that individuals are subjected to, producing more detachment and predisposition amongst users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.

The increase of online content has totally changed what is suggested by the term mass media. Before, mass media followed a hierarchical structure, using a top-down media design. Typically, a small group of professionals, such as newspaper writers or journalists, who would produce material for large audiences who mostly just consumed it. However, at present, with the aid of the web, the face of media has seen substantial modification, making the consumption and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as quickly as they can absorb it. Social media has allowed anybody to add to public conversations, instead of simply the significant media companies consequently as a result, mass media is no longer controlled by a couple of huge advocates. Rather, it is spread throughout millions of user narratives around the globe.

In the present day, online platforms get more info have made it substantially easier for everyone to create and distribute material. Formerly, producing content for a wide audience required access to a series of crucial resources and financing. Currently, with using smart devices and typical digital innovations, digital media content examples such as short form videos, blog posts and podcasts can be quickly created with simply a few standard gadgets, as well as reaching a massive audience, very rapidly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, meaning that social media has developed a space for underrepresented neighborhoods to share their stories.

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